A voice for
happy foods.

This is what I do

As a food industry strategy sales and marketing director, I will help you realize your next business or product growth. I have a proven track record of success building and scaling CPG brands. National product launches into Kroger, Whole Foods, and Sprouts. Guiding a sales team of 50 food services sales managers, and adding 6 E-Commerce platforms to my sales channel in one year, is what I do. I will use my unique insights as an industry leader, former President of the California Artisan Cheese Guild, and Good Food Awards Cheese Chair to help you expand your business. My services include:

 

Go-to-market strategy

Retail and food service distribution guidance

Business development

Sales and broker hiring and management

 

Impact Report

Budget accountability 

Research and development

  Category management

Sales product training

Import/export

 

Promotional management

E-commerce strategy

12-month sales roadmap

Sales meetings, tastings, and demos

Partnerships and collabs

Let’s figure it out together.

  • Desirability

    What’s your distinct selling proposition? How important is price to the buyer? How do you listen to customers to arrive at solutions that meets their unique needs and desires.

  • Viability

    Is your product economically viable and logistically feasible? What improvements can we make together to better meet our customer and market needs?

  • Adaptability

    Do you need an outsider’s perspective to help you strategically and objectively adjust what you’re doing to adapt to to the rapidly changing landscape?

What People Are Saying

 

“I have worked with Felice for 5+ years. Her passion for our industry ( cheese and beyond) ripples through her work ethic and willingness to help. She has a wealth of knowledge, and a solid finger on the pulse of the industry. Because of this, as well as her vast network of contacts, is why working with Felice is such a welcome boon.”

— Andy F, Cheese Category Specialist KeHE Distributors

“Felice is a powerhouse in the world of cheese! Before having the privilege to work with her at Laura Chenel, I got to know her as a distributor customer & her involvement with the CA Artisan Cheese Guild. Her strengths are her ability to build relationships, identify sales & partnership opportunities, and her passion for products and producers.”

— Bonnie Kaufman,
Product Development Manager Rians/Laura Chenel

“Felice is the kind of person that amazes you from the first time you meet her. Market smart, extremely organized and a talented communicator, Felice crosses industries and immediately makes contributions that earn her the respect of her peers. We are very fortunate to have a professional of Felice's caliber in the artisan cheese industry.”

— Charlie Kalish,
Food Safety and Quality Consultant and Trainer Food Safety Guides